About Doogia
For years I kept meeting the same person
Someone who started a company because they loved the thing itself
The baking, the code, the teaching, the craft
And then spent their whole day on everything else
The emails, the posts, the plans, the keeping-up
I was that person too
I always wanted to build a company that could run itself
But the dream was so big that I didn't see any chance
One person can't be the strategist and the researcher
and the writer and the accountant before lunch
Then agents got good
And I would stay up all night putting them in loops
Research agents, planning agents, drafting agents
Watching them work while I slept was the closest thing
to magic I had felt since I started writing code
But I had seen the other version of this dream
The one where the AI acts first and you find out later
Where an agent sends something you never would have sent
And I knew that wasn't it
Autonomous is easy. Accountable is the product
So I built it the other way around
The agents think all night — research, strategy, drafts
And in the morning it's all waiting for you
Nothing leaves the building until you say go
Your company, running by morning. You, still in charge
My name is Sahil
I'm building Doogia for everyone who started a company
to do the thing they love
and would like the rest to take care of itself
Once you free your mind about what a company has to cost you
You can just do the work you actually wanted to do
That's the whole idea
Say hi: hey@doogia.com